Smart Global Beauty Brands
Smart Global Beauty Brands (SGBB) is the solution to your needs as you navigate through the world of global growth. We know the territory, the market, the process, the stores, and the customers who want your products. Let us connect you with them.
Latin America has a growing cosmetics and beauty market with a great potential for business growth. With a population of over 650 million, the region offers a vast consumer base and a positive economic outlook. Brazil, Mexico, and Argentina are the largest markets in the region, but there are also emerging markets in countries such as Colombia, Peru, and Chile. The demand for natural and organic cosmetics is increasing, as well as the interest in innovative and high-quality products. The distribution channels are varied, from traditional retail stores to E-Commerce, door-to-door sales, and salons. Investing in Latin America’s cosmetics and beauty industry can provide significant opportunities for companies that are willing to understand the market and adapt to local preferences and regulations.
The US cosmetics and beauty market is predicted to continue experiencing growth in the coming years, driven by factors such as the growing popularity of natural and organic products, increasing disposable incomes, and the rise of E-Commerce. The market offers numerous opportunities for both established and emerging brands, with skincare and hair care products being among the fastest-growing segments. Moreover, the demand for men’s grooming products and cosmetics with anti-pollution benefits is steadily increasing, presenting a new avenue for innovation. While there are challenges such as the need for greater sustainability and transparency, the overall potential of the US cosmetics and beauty market remains strong.
Our mission is to empower beauty brands to thrive by strategically connecting with distributors and retailers in the USA and Latin America, driving sales, enhancing visibility, and fostering lasting relationships while proactively protecting your brand from diversion and unauthorized channels of distribution. We’re committed to positioning your brand among the best in these markets, offering comprehensive marketing and education support for sustained success and growth.
Core Value 1
Core Value 2
Core Value 3
While working as Director of LATAM and the Caribbean and Vice President of Business Development launching brands in Latin America, Sheyla Martinez realized that it takes more than a great product line to be successful at opening new territories and ensuring the longevity of the brand, she noticed brands achieve their expansion goals when they forge an emotional connection with distributors, retailers and customers in the market they enter and by becoming Beloved Brands in each territory, so she decided to found Global Brands to be the link between the brands she loves with the markets she knows so well and bridge the gap between the companies she represents and the clients who love their products.
Sheyla Martinez
Sheyla Martinez is a Global Beauty Consultant with 20+ years of experience in the beauty industry specializing in International Business. Sheyla has a proven track record leading the growth of cosmetic brands in Mexico, and Central and South America. She’s an expert at launching brands in new territories within the region, forging valuable relationships with distributors and retailers, positioning the brands in the right channels as well as ensuring the longevity and visibility of the brand in each territory. She is well-known in the Beauty Industry and recognized for her knowledge and commitment. Recent achievements include:
- Sephora Mexico launch
- Sephora Brazil launch
- Amazon Mexico
- Salon Traditional Professional Accounts: Med Spas
Services
- LATAM Expansion – create blocks for each
- USA Expansion – create blocks for each
Pricing
Your needs, timing, and resources are all unique to you. Because of this, we take a tailored approach when building our pricing plans. After exploring your needs on a complimentary discovery call, we create a customized proposal for you.
With basic packages starting at $500, we’ll find a way to start working with you!
Acknowledgements
